Creative and results-driven senior designer with 6+ years of experience in crafting innovative print and digital marketing assets, including newsletters, editorial plans, and brand campaigns.
Skilled in UI/UX, storytelling, and performance optimization, with a strong eye for detail and brand consistency. Experienced in content strategy, cross-functional collaboration, and KPI-driven improvements, ensuring designs not only look great but also deliver measurable results.
Education
B.A. in Information Visual Design, Universidad de las Américas Puebla, México.
Experience
UI/UX Designer Sendmoments GmbH,
Munich, Germany | April 2024 – Present
• Designed and implemented creative newsletter concepts aligned with brand strategy, increasing engagement rates by 20%.
• Developed editorial content plans for email and content pages, ensuring target audience relevance and consistency. • Optimized layouts and designs for accessibility, cross-platform compatibility, and user experience.
• Conduct user research and competitive analysis to inform design strategies.
• Create wireframes, mockups, and prototypes, ensuring consistency across all user-facing content.
• Collaborate with developers to implement UI designs that align with business goals.
• Prepare and deliver stakeholder presentations and pitches, effectively communicating design concepts and strategies.
Marketing Analyst
BNP Paribas Cardif México | November 2019 – July 2021
• Designed sales presentations, newsletters, and marketing materials for partner campaigns.
• Delivered digital and print collateral supporting sales objectives and product launches.
Junior Designer
Avon Cosmetics México | June 2016 – April 2017
• Designed and developed printed materials to promote sales incentives for AVON representatives.
• Directed product photo shoots, ensuring high-quality visuals for promotional materials.
Core Skills
Design & Creative: Newsletter design, content layout, editorial planning, print campaigns, brand identity
Tools: Figma, Photoshop, Illustrator, InDesign, Lightroom
Performance & Strategy: KPI analysis, data-driven optimization, content personalization, marketing automation
Project Management: Timeline management, stakeholder presentations, cross-functional collaboration
Languages: Spanish (Native), English (C2 Advanced), German (B1, studying)